Watch Intro Video

Introducing the MEDDPICC Masterclass

Become MEDDPICC Certified with Andy Whyte

The World's Best use MEDDPICC

JOIN THE WORLD'S MOST RESPECTED SALES ORGANIZATIONS

AppDynamics MEDDIC
Snowflake MEDDPICC
Datadog MEDDIC
MongoDB MEDDIC
Sprinklr MEDDPICC
BMC MEDDIC
PTC MEDDIC
Fuze MEDDIC
OKTA MEDDICC

MEDDPICC for Go-to-market professionals

Use MEDDPICC to enhance your customer lifecycle

The MEDDPICC Masterclass benefits the entire Go-to-Market team. It's not just for sales; it's for marketing, customer success and product teams too. Marketing can learn what messaging resonates with prospects, Sales and CS can streamline handovers, and CS and Product can enhance product feedback. MEDDPICC creates a common language that connects all departments. So, if you're not in sales, don't worry - this Masterclass is tailored to benefit you too.

MEDDPICC Masterclass Reviews

What did early enrolees think?

5 star rating

Highly recommended for newbies and veterans alike!

Lawrence Keltie

Having just completed the MEDDICC 'MEDDPICC Masterclass', I can definitely attest to what a fantastic investment of time it is! Even having practiced ...

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Having just completed the MEDDICC 'MEDDPICC Masterclass', I can definitely attest to what a fantastic investment of time it is! Even having practiced MEDDPICC for a while now, there was buckets of value throughout this course - loads of reinforcement, and some new tips and tricks to take away.

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5 star rating

Fantastic insights, packed with clever ideas & useful...

Chris Lupton

Thoroughly enjoyed this course and will greatly benefit from the takeaways both in terms of the framework, suggested approaches, ideas and resources. Would h...

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Thoroughly enjoyed this course and will greatly benefit from the takeaways both in terms of the framework, suggested approaches, ideas and resources. Would highly recommend to anyone in Sales and Pre-sales roles.

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5 star rating

You know it was a good course when at the end you have th...

didrik MOe

This is a great course to dig into MEDDPICC, If you want to learn how to avoid wasting time on wrong deals, avoid your deals slipping, get better at foreca...

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This is a great course to dig into MEDDPICC, If you want to learn how to avoid wasting time on wrong deals, avoid your deals slipping, get better at forecasting with the added big bonus of creating more value for your prospects and winning more deals, MEDDPIC and this course is for you. Andy gives you a lot of brilliant content, use-cases and real life examples of how to use MEDDPICC. I learned a lot and will recommend it to others who want to become a better sales person. Don't forget to also read Andy's brilliant book MEDDIC

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5 star rating

Predictably focus on the deals that will close.

Kenneth Scott

Always looking to sharpen my skillset in enterprise selling I was drawn to Andy's book on the MEDDICC qualification methodology. After completing his book I ...

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Always looking to sharpen my skillset in enterprise selling I was drawn to Andy's book on the MEDDICC qualification methodology. After completing his book I thought I would drive the message home by taking the Masterclass, and I'm glad that I did. This course was the perfect way to launch into a new discipline and gain a great understanding of it. I know it will help me make more qualified predictions for my pipeline and close higher ticket clients. While other online training has helped me, this is probably the best investment I've made in the last year.

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5 star rating

MEDDICC Masterclass - Highly Recommended!

Wayne Lindor

From my initial 10 minute intro on MEDDICC, when I was first looking for some detail on the process, to the MEDDICC book (that’s fast becoming an elite selle...

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From my initial 10 minute intro on MEDDICC, when I was first looking for some detail on the process, to the MEDDICC book (that’s fast becoming an elite seller resource) to now the MEDDICC course, I’m continually impressed and inspired by what Andy has created. He’s the first to tell you he didn’t create the process (Dick Dunkel and Jack Napoli did at PTC), however his relaying of how the greats have used it to deliver millions in revenue, how he has used it, and now, how you can use it to qualify your deals, puts him in some very rare company. I, like many others looking to hone their sales craft have a library of sales related books, the challenge is that you have to find out the hard way (with many hours spent) that very few hold up to scrutiny, and fewer still are held in high regard by the industry, there are a few (SPIN, Strategic Selling, Challenger), that elite sellers I know turn to time and again. When I first read MEDDICC I knew Andy had a classic on his hands, and judging from the sales people I have seen recommending the book (from the likes of Gartner et al), I’m in good company. Andy’s created a highly accessible course on MEDDICC that’s added great detail and depth to my knowledge, if you are looking to really further your understanding of MEDDICC and how you can use it to qualify and close your deals, I highly recommend it!

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5 star rating

MEDPICC - the missing piece of our sales process

Thorstein Nordby

I have been using BANT and GPCTBA/C&I for the last 6 years as a consultant. While I have had a lot of good qualifying and discovery calls, I often lost d...

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I have been using BANT and GPCTBA/C&I for the last 6 years as a consultant. While I have had a lot of good qualifying and discovery calls, I often lost deals because I did not have all the stakeholders bought into my solution. After going through this course, I see all the missing pieces in the way we have qualified prospects. This course is very practical, and combines a high-level overview over MEDPICC as a way to qualify, and also gets more tactical about how to actually implement it.

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5 star rating

Insightful course, packed with practical advise

Mirko Brinker

I have done many sales courses but only the best have real practical advice. This course is jam-packed with it, including real life case-studies and even sit...

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I have done many sales courses but only the best have real practical advice. This course is jam-packed with it, including real life case-studies and even situational role-play. Andy Whyte doesn't just go over the theory but brings it to live which meant for me that I could implement my learnings straight away. Highly recommend it!

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5 star rating

Highly Recommend

Jamie Love

I've been using MEDDICC on and off for several years but this is probably the best training i have had. A great refresher and some new tactics i can use today!

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I've been using MEDDICC on and off for several years but this is probably the best training i have had. A great refresher and some new tactics i can use today!

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5 star rating

From sceptic to MEDDICC

Ashraf Sheikh

I came across Andy by chance (through a mutual connection on LinkedIn) and subscribed to the Youtube channel and immediately started to benefit from the vide...

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I came across Andy by chance (through a mutual connection on LinkedIn) and subscribed to the Youtube channel and immediately started to benefit from the videos, so naturally when the Mastery course was launched I jumped at the chance. Easy to follow, really informative and delivered by Andy in a style that feels natural and informal but extremely engaging. so much so, that once I started, I pretty much completed the course modules back to back over a weekend! I particularly liked the real-life sales examples and how Andy invoked the different elements. It was also interesting to see the different approaches but with a single mindedness towards managing the sales process and adding a qualification layer at almost every stage. I highly recommend the Mastery course, not just for those who are new to MEDDICC (or MEDDPICC), but also as a refresher for sales veterans too. PS. I also have the book, but that says more about my ineligible note taking than anything else!

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5 star rating

Every Enterprise seller should take this course! Game cha...

Misha Jessel-Kenyon

Makes MEDDPICC very easy to understand and apply. Loved the way it was taught and presented. This really is the only way to sell if you want to be an elite e...

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Makes MEDDPICC very easy to understand and apply. Loved the way it was taught and presented. This really is the only way to sell if you want to be an elite enterprise seller/sales organisation.

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5 star rating

MEDPICC - the missing piece of our sales process

Thorstein Nordby

I have been using BANT and GPCTBA/C&I for the last 6 years as a consultant. While I have had a lot of good qualifying and discovery calls, I often lost d...

Read More

I have been using BANT and GPCTBA/C&I for the last 6 years as a consultant. While I have had a lot of good qualifying and discovery calls, I often lost deals because I did not have all the stakeholders bought into my solution. After going through this course, I see all the missing pieces in the way we have qualified prospects. This course is very practical, and combines a high-level overview over MEDPICC as a way to qualify, and also gets more tactical about how to actually implement it.

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5 star rating

MEDDPICC Masterclass Review

Jim Borri

Andy, I want to personally thank you for doing fantastic job providing a detailed review of MEDDPICC in a way that was easy to digest while also being incred...

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Andy, I want to personally thank you for doing fantastic job providing a detailed review of MEDDPICC in a way that was easy to digest while also being incredibly thought provoking. I thoroughly enjoyed reviewing the well organized material you assembled and presented as a compliment to my existing efforts dating back to my formative years at PTC earlier in my career. Your insights will be valuable as I implement and mentor the MEDDPICC framework with current and future sales teams. Jim

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5 star rating

Fantastic Framework!

Nabeel Rajab

Loved this course. I felt glued to my screen. It's real, tangible and relatable. I am already applying it even while chatting to my own team.

Loved this course. I felt glued to my screen. It's real, tangible and relatable. I am already applying it even while chatting to my own team.

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5 star rating

Loved it!

Johanna verhoeven

Super helpful, great material, and very entertaining. Thanks Andy :)

Super helpful, great material, and very entertaining. Thanks Andy :)

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5 star rating

Fantastic Methodology & Course

Joe Khachadourian

Big props to Andy & his team for putting this course together. The methods are easy to remember, the stories & analogies were incredibly relatable, a...

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Big props to Andy & his team for putting this course together. The methods are easy to remember, the stories & analogies were incredibly relatable, and I have no doubt that anyone who employs these methods will see some for of increased success. Thanks!

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5 star rating

Great Skill Building Course

Ryan Keiffner

Very impressed with the depth and breadth included in this course. Felt it was a great use of time to sharpen skills and have rolled it out to my teams. Ex...

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Very impressed with the depth and breadth included in this course. Felt it was a great use of time to sharpen skills and have rolled it out to my teams. Excited to have us all speaking the same language and focused on qualifying all of our opportunities with a high level of scrutiny moving forward. Course moved along very quickly and the facilitation was smooth. Great work!

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5 star rating

MEGA-HELPFUL - Putting a new dimension into the sales app...

Nicolo Viegener

Detailed, practical and hands-on techniques and tools to prepare and control opportunities better. A lot of videos to run through. Definitely worth running t...

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Detailed, practical and hands-on techniques and tools to prepare and control opportunities better. A lot of videos to run through. Definitely worth running through it a second time to secure the learnings. Thanks Andy, Great job!

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5 star rating

Great training content!

Katelyn Ferrara

Great class! Informative, interesting, efficient and great takeaway material.

Great class! Informative, interesting, efficient and great takeaway material.

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5 star rating

Simplifying Enterprise Sales Training

Gary Daly

MEDDICC can be quite daunting when you hear about it. Andy makes this training educational, fun and actionable in this course. I really enjoyed it. He breaks...

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MEDDICC can be quite daunting when you hear about it. Andy makes this training educational, fun and actionable in this course. I really enjoyed it. He breaks the elements down into bite size chunks and provides some real life case studies as well as "role plays". I feel a lot more confident in my deals because of this and it takes the "guess work" out of sales. 5 star review :-)

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5 star rating

Great course, very thought provoking!

Michelle McCarthy

As a sales training, I'm always trying to find certifications to take so that I can expand my knowledge of methodologies and sales tactics. This course was f...

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As a sales training, I'm always trying to find certifications to take so that I can expand my knowledge of methodologies and sales tactics. This course was fantastic, and opened my mind to some concepts I hadn't ever considered before!

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5 star rating

An enjoyable, concise and effective training on MEDDPICC ...

Josep Auladell

Through this masterclass, Andy Whyte has brilliantly broken down each element of the MEDDPICC process by explaining them in detail, contextualising them in p...

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Through this masterclass, Andy Whyte has brilliantly broken down each element of the MEDDPICC process by explaining them in detail, contextualising them in practical examples from a 360-degree angle, and has explained the correlation between all elements of the framework and their collective value to close a deal. With a light, clear and concise format, I have thoroughly enjoyed every bit of it and look forward to applying the MEDDPICC theory into practice. If like me, you have an interest in effective sales or are looking to perfect your deal qualification techniques, this masterclass is a great investment that will contribute to your, or your sales team, professional growth.

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5 star rating

Valuable training

Cheryl Hunt

I will use this framework on every deal.

I will use this framework on every deal.

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5 star rating

Great course

Jonathan Lee

Great course

Great course

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Course curriculum

  • 2

    PART 2: [I] IMPLICATE THE PAIN

    • Intro to Pain

    • What is Pain and why is it important?

    • Pain and three types of discovery [Story time]

    • Pain is not one and done

    • Pain is not universal

    • Summary

    • Summary - PDF

    • Implicate the Pain Quiz

    • Reflection Points

  • 3

    PART 3: [M] METRICS

    • Introducing Metrics

    • What are Metrics?

    • The Discovery Paradox

    • The M1 to M2 transition and beyond

    • Summary - PDF

    • Metrics Quiz

    • Metrics and your Current Pipeline

  • 4

    PART 4: [Dc] DECISION CRITERIA

    • Introduction to the Decision Criteria

    • What is the Decision Criteria?

    • Decision Criteria [Story time]

    • Tactics and techniques to Crush the Decision Criteria

    • Decision Criteria Summary

    • Summary - PDF

    • Decision Criteria Quiz

    • Using Decision Criteria in your Pipeline

  • 5

    PART 5: [Ch] CHAMPION

    • Intro to Champion and why every deal needs one

    • Meet your Champion

    • "What if?" Champion Scenarios

    • Champion competition and building your Champion

    • Champion Summary

    • Summary - PDF

    • Champion Quiz

    • Champions in your Pipeline

  • 6

    PART 6: [E] ECONOMIC BUYER

    • Intro to Economic Buyer

    • Identifying the Economic Buyer

    • How to engage with the EB and how to do it early

    • Economic Buyer Summary

    • Summary - PDF

    • Economic Buyer Quiz

    • Who are your Economic Buyers?

  • 7

    PART 7: [Dp] DECISION PROCESS

    • Everything you need to know about the Decision Process

    • Compelling Events

    • Decision Process Summary

    • Summary - PDF

    • Decision Process Quiz

    • Your Pipeline and the Decision Process

  • 8

    PART 8: [P] PAPER PROCESS

    • Everything you need to know about Paper Process

    • Go Live Plan Demo

    • Paper Process Summary

    • Summary - PDF

    • Paper Process Quiz

    • Paper Process in your current Pipeline and Forecast

  • 9

    PART 9: [Co] COMPETITION

    • Everything you need to know about Competition

    • Competition Summary

    • Summary - PDF

    • Competition Quiz

    • Competition in your pipeline

  • 10

    PART 10: IN CLOSING

    • In Closing

    • Your Actions

    • [Bonus Material] MEDDPICC Deal Checklist

    • [Bonus Material] MEDDPICC Deal Sheet

    • Want more MEDDPICC?

Signs you need MEDDPICC


Have you ever worked with a Seller who just seemed to always get the best opportunities?

Someone who seemed to always find the customers who were interested in their solution? Selling for them seemed effortless.

Were they just lucky?

Perhaps that is what you thought at first...

But nobody is consistently that lucky, right?

But what is their secret?


I would make a bet that they were qualifying their deals with MEDDPICC.

And, with this course you can learn to use MEDDPICC too!

Signs that you need MEDDPICC 👉

  • Your buyer doesn’t see the value of your solution? (AKA they think you are expensive)

  • You are unable to find, articulate and quantify Pain

  • You don’t have a Champion

  • You don’t know how the customer makes decisions

  • You don’t know who is involved in the decision-making process

  • You find yourself surprised by things that come up

  • The criteria in which the customer is basing their decision seems to shift from beneath you

  • Your Competition is landing strikes against you that you neither see coming nor are able to defend

  • You lose track of where you stand in your deals and find yourself 'just checking in'

Frequently Asked Questions

  • How long will I have access to my course?

    You will have 12 months access as part of your purchase. We are passionate about you learning about the topics we teach. We understand that reflecting and revisiting the topics in the future is an important part of the learning process hence why you can still keep your 12 month access even if you finish the course within the first month.

  • Once I complete the course can I still access the content?

    Yes! For 12 months you can access the content as much as you'd like.

  • Do I have to complete every session to get certified?

    Yes. Becoming MEDDPICC certified by MEDDICC is something we want people to feel proud of. That means no shortcuts!

  • How does this compare to other MEDDPICC courses?

    I can't honestly answer that as I haven't taken anyone else's course.

    What I can say is that this course was specifically built for an online audience. Every single bit of content is designed for that purpose. No parts of the course are footage from someone else's in-person training.

    There are over 60 lessons comprising of over 5 hours of video lessons, role plays, takeaways, exams, etc.

  • Will I get a certificate?

    Yes! You will obtain an official MEDDPICC Masterclass certification that you can add to your resume and LinkedIn profile.

  • What happens after the 12 months?

    We will not auto-renew your access after the 12 months. Instead your access will simply be switched off. We are adding lots of content to our platform, so you may wish to pay for another 12 months access dependent on the content you're interested in.

  • Is the Masterclass just for Sales Professionals?

    Put simply, no. We firmly believe MEDDPICC can help all individuals that work within a Go-to-market team. Whether you're working in Marketing, Product or CS - you'll be able derive plenty of value from the framework and understand how better to work with your sales teams.